See what people really care about, not what you think they should care about.
In the last 48 hours, at least three events have affected millions of people.
Twitter alerted them, not traditional media sources.
Twitter trends alerts people to what is going on in real time.
Learning what people really care about can help developing web content.
With developing web content, we need to connect with people. On the Internet, connecting with people quickly is essential.
People search with words they care about. If we don’t use them, people won’t find our sites.
Usability is also effected. People who see the words they care about will be reassured they are on the correct website.
This can be a usability feature if used correctly.
Websites like Twitscoop and Twist allow you to see and examine trends. Twitter clients like Tweetdeck make managing all this information slightly easier.
People care about the content. Tools like Twitter can unlock the thoughts of people. The same people who are looking for your website.